The beliefs behind our business
With DataSalon’s 10th birthday fast approaching this summer, it seems like a good time to reflect on what makes us different, and why so many publishers have chosen to work with us over the years. […]
Clever segmentation the easy way
MasterVision gives you complete customer insight, allowing you to see inter-relations between data from different source systems. The multiple tabs in the search form allow you to search with ease across several different data sources […]
A helping hand for good causes at Christmas
Welcome to our last blog post of 2015. We all wish you a very happy holiday season and all the best for 2016. As in previous years we will not be sending Christmas cards out […]
Auto-clean your way to quality data
As a publisher you’re not alone in suffering data quality headaches – in fact any busy organization capturing large volumes of customer data is likely to experience similar issues. Without careful maintenance, inconsistencies and inaccuracies […]
Master data: easier said than done
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
Measures you can rely on
Here at DataSalon, we’re getting excited about our plans for new analytics tools in MasterVision, with greater flexibility and interactivity and snazzy new visuals. But we know that the most attractive charts in the world […]
The customer conundrum
There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]
Better data. Better insight. Better… analytics?
We’re always aiming to enhance our core product MasterVision with both incremental changes and larger developments which might involve a more significant rework of existing functionality. In the latter category, a key area we are now focusing […]
The pitfalls of permissions
The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]
Eurovision lessons for selling data quality
Many of our clients have recently raised the issue of how hard it can be to ‘sell’ data quality within their organizations. And, as we once again consider that special evening of sequins, glitter and deep […]
The DataSalon Blog 