A helping hand for good causes at Christmas

Welcome to our last blog post of 2015. We all wish you a very happy holiday season and all the best for 2016. As in previous years we will not be sending Christmas cards out […]

As a publisher you’re not alone in suffering data quality headaches – in fact any busy organization capturing large volumes of customer data is likely to experience similar issues. Without careful maintenance, inconsistencies and inaccuracies […]

by Nick Andrews
Posted on October 27, 2015October 27, 2015
Customer Insight

The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]

Here at DataSalon, we’re getting excited about our plans for new analytics tools in MasterVision, with greater flexibility and interactivity and snazzy new visuals. But we know that the most attractive charts in the world […]

There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]

We’re always aiming to enhance our core product MasterVision with both incremental changes and larger developments which might involve a more significant rework of existing functionality. In the latter category, a key area we are now focusing […]

The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]

Many of our clients have recently raised the issue of how hard it can be to ‘sell’ data quality within their organizations. And, as we once again consider that special evening of sequins, glitter and deep […]

Many of our recent developments have been aimed at making our core product MasterVision even easier to use. As part of this, we recently completed a round of user testing which highlighted some further areas […]

Earlier this year we launched a full API for MasterVision. This means that the complete single customer view which MasterVision provides can now also be accessed automatically via another program. This powerful new feature effectively […]