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Finding the potential in packages

  • by Tracey Rousell
  • Posted on April 25, 2016
  • Customer Insight

A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]

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How do your article submissions ‘stack up’?

  • by Andy Dobson
  • Posted on March 22, 2016
  • Customer Insight

MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]

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The beliefs behind our business

  • by Nick Andrews
  • Posted on February 24, 2016
  • Management Essentials

With DataSalon’s 10th birthday fast approaching this summer, it seems like a good time to reflect on what makes us different, and why so many publishers have chosen to work with us over the years. […]

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Clever segmentation the easy way

  • by Rachel Margolis
  • Posted on January 27, 2016February 8, 2016
  • Publisher Marketing

MasterVision gives you complete customer insight, allowing you to see inter-relations between data from different source systems. The multiple tabs in the search form allow you to search with ease across several different data sources […]

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A helping hand for good causes at Christmas

  • by DataSalon
  • Posted on December 16, 2015
  • Uncategorized

Welcome to our last blog post of 2015. We all wish you a very happy holiday season and all the best for 2016. As in previous years we will not be sending Christmas cards out […]

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Auto-clean your way to quality data

  • by Tracey Rousell
  • Posted on November 17, 2015
  • Data Integration & Cleansing

As a publisher you’re not alone in suffering data quality headaches – in fact any busy organization capturing large volumes of customer data is likely to experience similar issues. Without careful maintenance, inconsistencies and inaccuracies […]

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Master data: easier said than done

  • by Nick Andrews
  • Posted on October 27, 2015October 27, 2015
  • Customer Insight

The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]

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Measures you can rely on

  • by DataSalon
  • Posted on September 29, 2015
  • Customer Insight

Here at DataSalon, we’re getting excited about our plans for new analytics tools in MasterVision, with greater flexibility and interactivity and snazzy new visuals. But we know that the most attractive charts in the world […]

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The customer conundrum

  • by Andy Dobson
  • Posted on August 25, 2015
  • Customer Insight

There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]

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Better data. Better insight. Better… analytics?

  • by Jon Monday
  • Posted on July 28, 2015
  • Customer Insight

We’re always aiming to enhance our core product MasterVision with both incremental changes and larger developments which might involve a more significant rework of existing functionality. In the latter category, a key area we are now focusing […]

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About DataSalon

DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

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