MasterVision offers a wide range of powerful features to provide publishers with complete insight into their customers, and we have a strong core of data analysts and ‘power users’ who make regular use of its […]
At the start of the New Year it’s always good to reflect on some of the successes, changes and developments of the previous year. At DataSalon, 2017 was a ‘busy one’ and we were pleased […]
Over the last 10 years, we’ve been working with scholarly publishers to help them clean, link and de-dupe their institutional customers to create unique records from the many different ways customers are recorded in their […]
Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that […]
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]
A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]
MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]
