When you hear the phrase ‘data quality’, you may immediately think of fixing errors, and obviously that’s a fundamental part of improving the quality of your data. But there’s much more to a comprehensive data […]
One of the issues we’ve come across in developing our new data quality tool is the sheer size of many of the data source tables. This makes a good method of filtering absolutely essential, both […]
A key part of the service we offer (through MasterVision) is helping publishers identify different versions of the same customer across various databases, and then joining those together into a single, unique record. This could mean untangling the […]
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Over the past year, we’ve been doing a lot of research & development into the challenges publishers face in relation to data quality, and working with publishers to address their real-world data issues. The word […]
A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]
As a publisher you’re not alone in suffering data quality headaches – in fact any busy organization capturing large volumes of customer data is likely to experience similar issues. Without careful maintenance, inconsistencies and inaccuracies […]
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
Many of our clients have recently raised the issue of how hard it can be to ‘sell’ data quality within their organizations. And, as we once again consider that special evening of sequins, glitter and deep […]
Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]
