Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that […]
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]
A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]
MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
Here at DataSalon, we’re getting excited about our plans for new analytics tools in MasterVision, with greater flexibility and interactivity and snazzy new visuals. But we know that the most attractive charts in the world […]
There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]
