Looking back, planning ahead
At the start of the New Year it’s always good to reflect on some of the successes, changes and developments of the previous year. At DataSalon, 2017 was a ‘busy one’ and we were pleased […]
Customer Insight
The magic of automatching
Over the last 10 years, we’ve been working with scholarly publishers to help them clean, link and de-dupe their institutional customers to create unique records from the many different ways customers are recorded in their […]
5 great features you might have missed
Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that […]
Customer insight: where do I start?!
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
5 great ways to chart your data
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
New Year, New Data
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Dashboards that deliver
Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]
Finding the potential in packages
A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]
How do your article submissions ‘stack up’?
MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]
Master data: easier said than done
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
