Our favourite “Easter eggs”
At a time of year filled with eggs of the chocolate variety, we were reminded of a different type of “Easter egg” – a term also used to describe hidden features in software. Although it’s […]
Author: Jon Monday
Shortcuts to productivity
If – like us – you spend most of your working day in front of a computer, it’s likely you’ll have learnt some neat tricks and tips to help make common tasks more efficient. Keyboard […]
Security vs convenience
We are constantly enhancing our core product MasterVision to make it as user-friendly as we can. But when it comes to online authentication, making things as simple as possible for users isn’t always straightforward, since […]
Thinking outside the box
We’re always busy at DataSalon working hard on client change requests and new product features to enhance our core product MasterVision and make it even easier to use. However, occasionally it can be valuable to […]
Better data. Better insight. Better… analytics?
We’re always aiming to enhance our core product MasterVision with both incremental changes and larger developments which might involve a more significant rework of existing functionality. In the latter category, a key area we are now focusing […]
The value of user testing
Many of our recent developments have been aimed at making our core product MasterVision even easier to use. As part of this, we recently completed a round of user testing which highlighted some further areas […]
Making multi-picks more user-friendly
As part of our ongoing quest to make MasterVision even easier to use, we’ve been taking a look at how multi-pick lists on our search forms could be made more user-friendly. Up until now, we’ve […]
Simplifying searches with templates
We aim to make our core product MasterVision as easy to use as possible, whilst still enabling users to perform complex tasks to get the most out of their customer data. We currently offer two […]
What is a “valid” email address?
We have recently spent a lot of time looking at data quality issues in publisher data. Email addresses are a key piece of contact info, and essential for online marketing campaigns, so it’s particularly important […]
Why AND and OR cause confusion
Like many online services, MasterVision lets users create searches which include ANDs and ORs. These terms are used in everyday English, and so it’s easy to assume that their meaning should be clear. But in practice, […]
