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Author: Tracey Rousell

Publisher dashboards done right

  • by Tracey Rousell
  • Posted on September 27, 2018September 27, 2018
  • Customer Insight

Earlier this month we were excited to announce the launch of our brand new Publisher Dashboard service, designed specifically for scholarly publishers to give sales, marketing and editorial teams instant and actionable insight to help […]

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The magic of automatching

  • by Tracey Rousell
  • Posted on October 24, 2017
  • Customer Insight

Over the last 10 years, we’ve been working with scholarly publishers to help them clean, link and de-dupe their institutional customers to create unique records from the many different ways customers are recorded in their […]

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Finding the potential in packages

  • by Tracey Rousell
  • Posted on April 25, 2016
  • Customer Insight

A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]

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Auto-clean your way to quality data

  • by Tracey Rousell
  • Posted on November 17, 2015
  • Data Integration & Cleansing

As a publisher you’re not alone in suffering data quality headaches – in fact any busy organization capturing large volumes of customer data is likely to experience similar issues. Without careful maintenance, inconsistencies and inaccuracies […]

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Introducing OrgRef

  • by Tracey Rousell
  • Posted on October 28, 2014
  • Data Integration & Cleansing

Last month we were very proud to announce the launch of OrgRef – a completely free dataset sharing open data about the most important academic and research organizations worldwide. Reference data about organizations is important because it […]

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Pursuing the KISS principle

  • by Tracey Rousell
  • Posted on June 24, 2014
  • Customer Insight

If you saw our blog article ‘Who ate all the pies?‘ a couple of months ago, you’ll know that we’re always on the lookout for new ways to make using MasterVision as clear and intuitive […]

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Your specialist subject?

  • by Tracey Rousell
  • Posted on November 26, 2013
  • Data Integration & Cleansing

We’ve recently been analysing client data sources through our data quality module, MasterVision DQ, and one of the findings we were interested to note was the limited information available for individuals’ subject interests. This is […]

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Pulling rabbits from a hat: conjuring up missing info

  • by Tracey Rousell
  • Posted on September 19, 2013
  • Data Integration & Cleansing

One of the issues we often encounter with the files we receive from clients is that of incomplete data. When values are missing altogether, or are contained in the wrong fields, we have developed a […]

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Data quality – A matter of life and death?

  • by Tracey Rousell
  • Posted on September 13, 2013September 16, 2013
  • Data Integration & Cleansing

The subject of data quality and the fast and furious world of motor racing may seem worlds apart, yet as I watched a particularly exciting motorcycle race recently, it occurred to me just how vital […]

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MasterVision behind the scenes

  • by Tracey Rousell
  • Posted on April 25, 2013October 23, 2014
  • Technology Topics

For our clients, MasterVision provides a sleek representation of all their customer data and gives a clear, joined-up view across multiple data sources. But much like an elegant swan on a lake, there’s more effort […]

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DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

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