Retiring OrgRef
If you aren’t already aware of OrgRef, it’s an open dataset providing structured information about academic and research organizations worldwide. The team here at DataSalon built and launched it back in September 2014 as a […]
Author: Nick Andrews
GDPR: the complications of consent
With the launch date for the GDPR looming ever closer (25 May), many publishers will no doubt be busy checking they have appropriate marketing consent from their customers and other contacts. That might also involve […]
5 great features you might have missed
Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that […]
Data quality for the bewildered
Over the past year, we’ve been doing a lot of research & development into the challenges publishers face in relation to data quality, and working with publishers to address their real-world data issues. The word […]
10 ways to do database marketing badly
This article was first published as a guest post on the ALPSP blog. We’ve learnt a lot over the years about the wonderful world of database marketing, and how things can sometimes go a little […]
This article will change your life…
…if you want it to. Call them productivity tips, call it stress reduction, call it what you like, there’s no shortage of advice out there for making our working lives fitter/happier/more productive. So here’s another take […]
The beliefs behind our business
With DataSalon’s 10th birthday fast approaching this summer, it seems like a good time to reflect on what makes us different, and why so many publishers have chosen to work with us over the years. […]
Master data: easier said than done
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
Using MasterVision as a data hub
Earlier this year we launched a full API for MasterVision. This means that the complete single customer view which MasterVision provides can now also be accessed automatically via another program. This powerful new feature effectively […]
DataSalon, the Movie!
Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]
