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Author: Nick Andrews

The beliefs behind our business

  • by Nick Andrews
  • Posted on February 24, 2016
  • Management Essentials

With DataSalon’s 10th birthday fast approaching this summer, it seems like a good time to reflect on what makes us different, and why so many publishers have chosen to work with us over the years. […]

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Master data: easier said than done

  • by Nick Andrews
  • Posted on October 27, 2015October 27, 2015
  • Customer Insight

The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]

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Using MasterVision as a data hub

  • by Nick Andrews
  • Posted on March 24, 2015
  • Technology Topics

Earlier this year we launched a full API for MasterVision. This means that the complete single customer view which MasterVision provides can now also be accessed automatically via another program. This powerful new feature effectively […]

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DataSalon, the Movie!

  • by Nick Andrews
  • Posted on January 22, 2015January 22, 2015
  • Customer Insight

Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]

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Why OrgRef is free

  • by Nick Andrews
  • Posted on November 25, 2014November 26, 2014
  • Data Integration & Cleansing

Recently we launched OrgRef: an open dataset of academic and research organizations which is free for anyone to use. It certainly takes a significant amount of effort to create and maintain it, so it might […]

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Sizing the academic journals market

  • by Nick Andrews
  • Posted on June 25, 2014October 23, 2014
  • Publisher Marketing

The term ‘market’ is often used in relation to academic journals (“what’s our market share?” and so on), but it’s not always entirely clear what that means, or how big ‘the market’ actually is. It’s […]

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A pain in the SaaS

  • by Nick Andrews
  • Posted on May 28, 2014October 23, 2014
  • Technology Topics

Software as a service (SaaS) is everywhere these days, with high-profile success stories like Salesforce leading the charge of hosted business tools. When we launched MasterVision back in 2006, the term “SaaS” wasn’t in common […]

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Introducing our new tagline…

  • by Nick Andrews
  • Posted on February 24, 2014February 24, 2014
  • Customer Insight

Recently we’ve been working on a new tagline – one which sums up everything we strive to achieve at DataSalon, on behalf of the many publishers we work with. We’re now pleased to unveil the […]

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Customer data & the perspective problem

  • by Nick Andrews
  • Posted on August 22, 2013
  • Data Integration & Cleansing

There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]

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Is your data getting “too old to trust”?

  • by Nick Andrews
  • Posted on June 13, 2013
  • Data Integration & Cleansing

We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]

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About DataSalon

DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

Publishers rely on our cloud-based product MasterVision to help drive new sales, inform future strategy, and provide accurate insight to the whole organization.

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