DataSalon, the Movie!
Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]
Author: Nick Andrews
Why OrgRef is free
Recently we launched OrgRef: an open dataset of academic and research organizations which is free for anyone to use. It certainly takes a significant amount of effort to create and maintain it, so it might […]
Sizing the academic journals market
The term ‘market’ is often used in relation to academic journals (“what’s our market share?” and so on), but it’s not always entirely clear what that means, or how big ‘the market’ actually is. It’s […]
A pain in the SaaS
Software as a service (SaaS) is everywhere these days, with high-profile success stories like Salesforce leading the charge of hosted business tools. When we launched MasterVision back in 2006, the term “SaaS” wasn’t in common […]
Introducing our new tagline…
Recently we’ve been working on a new tagline – one which sums up everything we strive to achieve at DataSalon, on behalf of the many publishers we work with. We’re now pleased to unveil the […]
Customer data & the perspective problem
There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]
Is your data getting “too old to trust”?
We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]
Understanding the analytics iceberg
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
The 7 deadly sins of data quality
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
Why targeted marketing matters
In our time of email marketing it’s relatively cheap to send a mass message to all of your contacts, and it’s also easier to create a campaign like that, since there’s no effort required to […]
