Earlier this year we launched a full API for MasterVision. This means that the complete single customer view which MasterVision provides can now also be accessed automatically via another program. This powerful new feature effectively […]
Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]
Recently we launched OrgRef: an open dataset of academic and research organizations which is free for anyone to use. It certainly takes a significant amount of effort to create and maintain it, so it might […]
The term ‘market’ is often used in relation to academic journals (“what’s our market share?” and so on), but it’s not always entirely clear what that means, or how big ‘the market’ actually is. It’s […]
Software as a service (SaaS) is everywhere these days, with high-profile success stories like Salesforce leading the charge of hosted business tools. When we launched MasterVision back in 2006, the term “SaaS” wasn’t in common […]
Recently we’ve been working on a new tagline – one which sums up everything we strive to achieve at DataSalon, on behalf of the many publishers we work with. We’re now pleased to unveil the […]
There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]
We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
