The beliefs behind our business

With DataSalon’s 10th birthday fast approaching this summer, it seems like a good time to reflect on what makes us different, and why so many publishers have chosen to work with us over the years. […]

by Nick Andrews
Posted on October 27, 2015October 27, 2015
Customer Insight

The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]

Earlier this year we launched a full API for MasterVision. This means that the complete single customer view which MasterVision provides can now also be accessed automatically via another program. This powerful new feature effectively […]

by Nick Andrews
Posted on January 22, 2015January 22, 2015
Customer Insight

Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]

by Nick Andrews
Posted on November 25, 2014November 26, 2014
Data Integration & Cleansing

Recently we launched OrgRef: an open dataset of academic and research organizations which is free for anyone to use. It certainly takes a significant amount of effort to create and maintain it, so it might […]

The term ‘market’ is often used in relation to academic journals (“what’s our market share?” and so on), but it’s not always entirely clear what that means, or how big ‘the market’ actually is. It’s […]

Software as a service (SaaS) is everywhere these days, with high-profile success stories like Salesforce leading the charge of hosted business tools. When we launched MasterVision back in 2006, the term “SaaS” wasn’t in common […]

by Nick Andrews
Posted on February 24, 2014February 24, 2014
Customer Insight

Recently we’ve been working on a new tagline – one which sums up everything we strive to achieve at DataSalon, on behalf of the many publishers we work with. We’re now pleased to unveil the […]

Customer data & the perspective problem

There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]

Is your data getting “too old to trust”?

We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]