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Author: Nick Andrews

Understanding the analytics iceberg

  • by Nick Andrews
  • Posted on October 31, 2012October 23, 2014
  • Customer Insight

Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]

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The 7 deadly sins of data quality

  • by Nick Andrews
  • Posted on September 27, 2012October 23, 2014
  • Data Integration & Cleansing

One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]

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Why targeted marketing matters

  • by Nick Andrews
  • Posted on July 26, 2012October 23, 2014
  • Publisher Marketing

In our time of email marketing it’s relatively cheap to send a mass message to all of your contacts, and it’s also easier to create a campaign like that, since there’s no effort required to […]

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How engaged are your customers?

  • by Nick Andrews
  • Posted on June 27, 2012October 23, 2014
  • Customer Insight

A key first step to a better understanding of your customer relationships and to tailoring your communications to contacts is to bring all of your customer data together into a single view. This is a […]

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Publishing’s future as a data-centric business

  • by Nick Andrews
  • Posted on May 30, 2012October 23, 2014
  • Customer Insight

While scholarly publishing’s past was in the business of creating and distributing printed journals, its future is as a data business. Even if we rule out future-gazing and limit ourselves to current trends which are […]

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Data mining for new markets

  • by Nick Andrews
  • Posted on March 22, 2012October 23, 2014
  • Customer Insight

As scholarly article output has continued to grow at an exponential rate from emerging territories such as China and India, so author submissions to your books and journals have probably grown too. This makes it […]

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Measuring social media marketing

  • by Nick Andrews
  • Posted on February 28, 2012January 4, 2016
  • Publisher Marketing

There was an interesting article in Marketing Week this month which neatly exercised most of the usual arguments around social media marketing. The article cited a survey suggesting social media had “little or no value […]

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What does Open Access mean for marketing?

  • by Nick Andrews
  • Posted on January 26, 2012January 4, 2016
  • Publisher Marketing

Subscription data normally sits at the heart of a publisher’s view of the customer, because it’s crucial to know who has paid for what. But, the same rules don’t apply to Open Access (OA) journals, […]

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Seasonal thoughts about… turnaways

  • by Nick Andrews
  • Posted on December 13, 2011October 23, 2014
  • Customer Insight

I know the subject of ‘turnaways’ doesn’t sound very festive, but there is a tenuous link: Mary and Joseph became very early turnaway statistics themselves when they were told there was “no room at the […]

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Top tips for bad customer service

  • by Nick Andrews
  • Posted on September 22, 2011October 23, 2014
  • Customer Insight

Many of the companies we deal with personally provide astoundingly bad customer service (phone, mobile and utility companies: we’re looking at you). Well, they say if a job’s worth doing badly, it’s worth doing really […]

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DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

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