Understanding the analytics iceberg
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
Author: Nick Andrews
The 7 deadly sins of data quality
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
Why targeted marketing matters
In our time of email marketing it’s relatively cheap to send a mass message to all of your contacts, and it’s also easier to create a campaign like that, since there’s no effort required to […]
How engaged are your customers?
A key first step to a better understanding of your customer relationships and to tailoring your communications to contacts is to bring all of your customer data together into a single view. This is a […]
Publishing’s future as a data-centric business
While scholarly publishing’s past was in the business of creating and distributing printed journals, its future is as a data business. Even if we rule out future-gazing and limit ourselves to current trends which are […]
Data mining for new markets
As scholarly article output has continued to grow at an exponential rate from emerging territories such as China and India, so author submissions to your books and journals have probably grown too. This makes it […]
Measuring social media marketing
There was an interesting article in Marketing Week this month which neatly exercised most of the usual arguments around social media marketing. The article cited a survey suggesting social media had “little or no value […]
What does Open Access mean for marketing?
Subscription data normally sits at the heart of a publisher’s view of the customer, because it’s crucial to know who has paid for what. But, the same rules don’t apply to Open Access (OA) journals, […]
Seasonal thoughts about… turnaways
I know the subject of ‘turnaways’ doesn’t sound very festive, but there is a tenuous link: Mary and Joseph became very early turnaway statistics themselves when they were told there was “no room at the […]
Top tips for bad customer service
Many of the companies we deal with personally provide astoundingly bad customer service (phone, mobile and utility companies: we’re looking at you). Well, they say if a job’s worth doing badly, it’s worth doing really […]
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