Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that time, it’s worth highlighting a few of the less well-known ones, just in case you missed them.
1. We love consuming SUSHI
That’s SUSHI as in the Standardized Usage Statistics Harvesting Initiative of course. Put simply, SUSHI makes it possible for us to harvest your usage and denials data directly from your hosting platform. It can provide an easy way to get that valuable data into MasterVision, where it can be joined up with all of your other data (about authors, subscriptions, etc.) into a complete single view.
2. You can use your company single sign-on
If your organization uses single sign-on, then we can configure that to work with MasterVision too. We support the widely-used SAML standard. Single sign-on means users have fewer passwords to remember, and makes secure remote access simpler when staff are away from the office.
3. It’s not just for the human users
As well as a friendly web interface for human users, MasterVision also has an API so it can interact directly with your other systems and applications too. That means MasterVision can act as a central ‘hub’ of master data for all your other systems, for example allowing your other systems to look up additional info about a given customer.
4. You can automate your email campaigns
Speaking of automation, it’s also possible to use MasterVision to trigger fully-automated email campaigns, to targeted segments of customers, at specific days and times. So far we’ve implemented full integration with the Adestra MessageFocus platform, but any other email marketing service with an appropriate API could be automated equally well.
5. It’s a complete analytics solution
MasterVision is best known for making it really easy for publishers to create a complete single customer view, but in recent years we’ve also added sophisticated analytics functionality too. That makes it easy to explore your data and highlight the underlying trends, using a wide range of charts, maps, and dashboards. Check out 5 great ways to chart your data for some nice visual examples.
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