Customer insight: where do I start?!
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
Author: Andy Dobson
New Year, New Data
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Dashboards that deliver
Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]
How do your article submissions ‘stack up’?
MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]
The customer conundrum
There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]
The pitfalls of permissions
The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]
Essential metrics for journal publishers
The whole purpose of metrics and charts is to help answer two fundamental questions: “how are we doing?” and “what should we do next?”. For journal publishers, there are several different ‘vital signs’ to track […]
Holidays without the headaches
It’s the summer holiday season – a time to get away, relax and forget about all those recurring data tasks you have lined up. If you have those jobs automated, you can happily switch off […]
Who ate all the pies?
Here at DataSalon we’re constantly looking at how best to present data in clear and intuitive ways. Top of our ‘hit list’ was to come up with a better alternative to using the humble pie […]
The data marathon
I’m currently training for a marathon, and have been putting off sorting out the tons of running data gathered by my GPS watch. I haven’t been practicing what I preach when it comes to data […]
