Looking back, planning ahead

by Andy Dobson
Posted on January 23, 2018January 24, 2018
Customer Insight

At the start of the New Year it’s always good to reflect on some of the successes, changes and developments of the previous year. At DataSalon, 2017 was a ‘busy one’ and we were pleased […]

We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]

A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]

Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]

MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]

There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]

The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]

by Andy Dobson
Posted on August 27, 2014October 23, 2014
Customer Insight

The whole purpose of metrics and charts is to help answer two fundamental questions: “how are we doing?” and “what should we do next?”. For journal publishers, there are several different ‘vital signs’ to track […]

It’s the summer holiday season – a time to get away, relax and forget about all those recurring data tasks you have lined up. If you have those jobs automated, you can happily switch off […]

Here at DataSalon we’re constantly looking at how best to present data in clear and intuitive ways. Top of our ‘hit list’ was to come up with a better alternative to using the humble pie […]