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Author: Andy Dobson

Looking back, planning ahead

  • by Andy Dobson
  • Posted on January 23, 2018January 24, 2018
  • Customer Insight

At the start of the New Year it’s always good to reflect on some of the successes, changes and developments of the previous year. At DataSalon, 2017 was a ‘busy one’ and we were pleased […]

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Customer insight: where do I start?!

  • by Andy Dobson
  • Posted on June 20, 2017
  • Customer Insight

We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]

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New Year, New Data

  • by Andy Dobson
  • Posted on January 23, 2017
  • Customer Insight

A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]

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Dashboards that deliver

  • by Andy Dobson
  • Posted on September 27, 2016
  • Customer Insight

Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]

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How do your article submissions ‘stack up’?

  • by Andy Dobson
  • Posted on March 22, 2016
  • Customer Insight

MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]

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The customer conundrum

  • by Andy Dobson
  • Posted on August 25, 2015
  • Customer Insight

There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]

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The pitfalls of permissions

  • by Andy Dobson
  • Posted on June 15, 2015June 16, 2015
  • Publisher Marketing

The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]

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Essential metrics for journal publishers

  • by Andy Dobson
  • Posted on August 27, 2014October 23, 2014
  • Customer Insight

The whole purpose of metrics and charts is to help answer two fundamental questions: “how are we doing?” and “what should we do next?”. For journal publishers, there are several different ‘vital signs’ to track […]

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Holidays without the headaches

  • by Andy Dobson
  • Posted on July 28, 2014October 23, 2014
  • Data Integration & Cleansing

It’s the summer holiday season – a time to get away, relax and forget about all those recurring data tasks you have lined up. If you have those jobs automated, you can happily switch off […]

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Who ate all the pies?

  • by Andy Dobson
  • Posted on April 28, 2014
  • Customer Insight

Here at DataSalon we’re constantly looking at how best to present data in clear and intuitive ways. Top of our ‘hit list’ was to come up with a better alternative to using the humble pie […]

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About DataSalon

DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

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