When you hear the phrase ‘data quality’, you may immediately think of fixing errors, and obviously that’s a fundamental part of improving the quality of your data. But there’s much more to a comprehensive data […]
Next year, new data protection law will come into effect in the European Union. Here, we look at the provisions of this new law and what publishers can do to get ready for the change. […]
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
One of the issues we’ve come across in developing our new data quality tool is the sheer size of many of the data source tables. This makes a good method of filtering absolutely essential, both […]
At a time of year filled with eggs of the chocolate variety, we were reminded of a different type of “Easter egg” – a term also used to describe hidden features in software. Although it’s […]
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
A key part of the service we offer (through MasterVision) is helping publishers identify different versions of the same customer across various databases, and then joining those together into a single, unique record. This could mean untangling the […]
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Welcome to our last blog post of 2016. We all wish you a very happy holiday season and all the best for 2017. As in previous years we will not be sending Christmas cards out […]
If – like us – you spend most of your working day in front of a computer, it’s likely you’ll have learnt some neat tricks and tips to help make common tasks more efficient. Keyboard […]
The DataSalon Blog 