Over the last 10 years, we’ve been working with scholarly publishers to help them clean, link and de-dupe their institutional customers to create unique records from the many different ways customers are recorded in their […]
Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that […]
When you hear the phrase ‘data quality’, you may immediately think of fixing errors, and obviously that’s a fundamental part of improving the quality of your data. But there’s much more to a comprehensive data […]
Next year, new data protection law will come into effect in the European Union. Here, we look at the provisions of this new law and what publishers can do to get ready for the change. […]
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
One of the issues we’ve come across in developing our new data quality tool is the sheer size of many of the data source tables. This makes a good method of filtering absolutely essential, both […]
At a time of year filled with eggs of the chocolate variety, we were reminded of a different type of “Easter egg” – a term also used to describe hidden features in software. Although it’s […]
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
A key part of the service we offer (through MasterVision) is helping publishers identify different versions of the same customer across various databases, and then joining those together into a single, unique record. This could mean untangling the […]
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
The DataSalon Blog 