MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
Here at DataSalon, we’re getting excited about our plans for new analytics tools in MasterVision, with greater flexibility and interactivity and snazzy new visuals. But we know that the most attractive charts in the world […]
There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]
We’re always aiming to enhance our core product MasterVision with both incremental changes and larger developments which might involve a more significant rework of existing functionality. In the latter category, a key area we are now focusing […]
Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]
The whole purpose of metrics and charts is to help answer two fundamental questions: “how are we doing?” and “what should we do next?”. For journal publishers, there are several different ‘vital signs’ to track […]
If you saw our blog article ‘Who ate all the pies?‘ a couple of months ago, you’ll know that we’re always on the lookout for new ways to make using MasterVision as clear and intuitive […]
Here at DataSalon we’re constantly looking at how best to present data in clear and intuitive ways. Top of our ‘hit list’ was to come up with a better alternative to using the humble pie […]
I’m currently training for a marathon, and have been putting off sorting out the tons of running data gathered by my GPS watch. I haven’t been practicing what I preach when it comes to data […]
