Big plans for 2014
With the start of a new year inevitably comes some thinking about strategy for the next twelve months. We’re no different here at DataSalon, and in December we all sat down and had a good […]
Customer Insight
The wacky world of organisational IDs
We’ve been reading the recent CASRAI-UK Organisational ID report on institutional identifiers in the UK with interest. The report was commissioned by JISC to provide a landscape review of organisational identifiers currently used, and makes […]
Hierarchical searching
Anyone who works with customer records in scholarly publishing will know that a complicating factor can be the hierarchical relationships between individuals, departments, institutions and consortia. For a long time now it has been possible […]
MasterVision UK Publisher User Group
We recently held our UK publisher user group where representatives from many of our publishing clients had the opportunity to get together in Oxford and discuss issues related to using MasterVision within their organisations. The […]
Keeping pace with new author and funder initiatives
It’s been more than a year since we speculated on what Open Access might mean for marketing in publishing. Since then there has been progress on a couple of initiatives we highlighted, and so it’s […]
Understanding the analytics iceberg
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
How engaged are your customers?
A key first step to a better understanding of your customer relationships and to tailoring your communications to contacts is to bring all of your customer data together into a single view. This is a […]
Publishing’s future as a data-centric business
While scholarly publishing’s past was in the business of creating and distributing printed journals, its future is as a data business. Even if we rule out future-gazing and limit ourselves to current trends which are […]
Data mining for new markets
As scholarly article output has continued to grow at an exponential rate from emerging territories such as China and India, so author submissions to your books and journals have probably grown too. This makes it […]
Seasonal thoughts about… turnaways
I know the subject of ‘turnaways’ doesn’t sound very festive, but there is a tenuous link: Mary and Joseph became very early turnaway statistics themselves when they were told there was “no room at the […]
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