Seasonal thoughts about… turnaways
I know the subject of ‘turnaways’ doesn’t sound very festive, but there is a tenuous link: Mary and Joseph became very early turnaway statistics themselves when they were told there was “no room at the […]
Customer Insight
Top tips for bad customer service
Many of the companies we deal with personally provide astoundingly bad customer service (phone, mobile and utility companies: we’re looking at you). Well, they say if a job’s worth doing badly, it’s worth doing really […]
Top tips for IT startups in academic publishing
This month sees DataSalon’s 5th birthday and the anniversary of our first client (Oxford University Press) signing up for our customer insight solution MasterVision. Like any startup we’ve definitely had our ups and downs, but […]
Why we created the ‘Customer Insight Framework’
This month sees the release of our free ‘Customer Insight Framework’ document, which we think is essential reading for all sales and marketing staff working in scholarly publishing. The framework, endorsed by 5 major publishers, […]
In search of the elusive ‘end user’
When selling or marketing subscription journals, you need at the very least to have a firm grasp of who is and isn’t already getting access to your content. Your approach will clearly be different for […]
Why you can’t afford to ignore customer networks
Every publisher selling content to institutions or companies will have encountered the complex topic of customer networks: the relationships between organisations and their parent and subsidiary parts. While difficult to understand and exploit, it’s important […]
Dashboards for every department
Good quality information is essential for decision-making, yet publishing staff may sometimes lack easy access to the right facts and figures. A dashboard combines related charts and metrics into a concise one-page view, which can […]
More than just a pretty picture
The term ‘data visualisation’ is often associated with unusual or complex (and often artistic) visual representations of data. It’s easy to be drawn to these images, and to overlook the value of more traditional and […]
Understanding institutions at a glance
One of the main benefits to publishers of a ‘single customer view’ is the means to combine data from different sources into a one-page ‘at a glance’ overview of each institution. This might present a […]
Tips for effective segmentation
Segmentation is an important marketing technique which involves targeting different groups of customers with different messages and offers. This is in contrast to simple ‘big blast’ campaigns, where the same message is sent out to […]
