Email marketing is a great way to speak to your contacts, but there is always the potential to annoy rather than inspire them. Here are a few of our own ideas of things your customers […]

With increasing competition for attention in your contacts’ in-boxes, it’s important to do everything you can to enhance the effectiveness of your campaigns. The subject lines and content of your messages clearly play a crucial […]

One of the key features of the MasterVision system is the advanced search facility which allows you to create targeted searches across all of your contacts quickly and easily. Detailed below are just some of […]

Using a tool such as MasterVision to create a unified view of your customers can provide great benefits for your organisation. These can be maximised by ensuring that you request the right details about each […]

Much time and money is spent on cleaning up existing contact and customer data, but it’s a case of “filling a leaky bucket” if your online registration pages allow new contacts to provide you with […]