Five common data myths
If you’ve ever felt that making the most of your business data was something for your IT team to worry about, or that it’s far too complex for most of us to get to grips […]
A note from your customers
Email marketing is a great way to speak to your contacts, but there is always the potential to annoy rather than inspire them. Here are a few of our own ideas of things your customers […]
Five reasons why data is difficult
For any organisation collecting customer data, there are several common challenges which mean that data is always a difficult thing to do well. Here’s why: 1. More than one system. Companies often need to use […]
Gain insight from email addresses
Email addresses can reveal more than you might imagine about your contacts. Here we explore some smart ways to gain extra insight from this simple piece of information: 1. Checking deliverability. Email addresses can be […]
Five ways data analysis will make you money
Better understanding your data using a tool such as DataSalon MasterVision can lead to clear financial benefits for your organisation. Below we list 5 ways that effective data analysis will help to improve your bottom […]
Why web-based is best
Our core product, DataSalon MasterVision, is a fully web-based solution, and the rise of ‘Web 2.0’ has seen a trend for applications of all types being brought online. Below we list the key reasons why […]
Making the most of your campaigns
With increasing competition for attention in your contacts’ in-boxes, it’s important to do everything you can to enhance the effectiveness of your campaigns. The subject lines and content of your messages clearly play a crucial […]
Resolutions for a happy (and effective) new year
January is traditionally the time for fresh starts. While we don’t have any advice for getting fit, losing weight or stopping smoking, we do have some good ideas for resolutions to help ensure that your […]
The robots are taking over!
Read on if you’ve ever wondered about the logistical challenges behind a system like MasterVision – collecting, integrating and analysing millions of rows of data every week. Sadly we don’t employ an army of Oompa-Loompas, […]
How green is your direct marketing?
As the public focus on the environment grows, there is increasing pressure on companies to reduce their environmental impact. Direct marketing has come under fire from those who see direct mail and inserts as ‘a […]
The DataSalon Blog 