Smarter ways to search your contacts
One of the key features of the MasterVision system is the advanced search facility which allows you to create targeted searches across all of your contacts quickly and easily. Detailed below are just some of […]
Guide to contact verification and suppression lists
Even with the most accurate checking of contact details during sign-up, over time these will become out-of-date as your contacts may move house, change their e-mail address, or even die. In the UK there are […]
Five useful things to ask your customers
Using a tool such as MasterVision to create a unified view of your customers can provide great benefits for your organisation. These can be maximised by ensuring that you request the right details about each […]
How secure is your data?
The security of customer data is an increasing area of concern for many organisations. There have recently been several high-profile stories in the press of data being stolen through ‘hacking’ of systems, or of the […]
Who benefits from customer data analysis?
Establishing a single customer view using a tool such as MasterVision is currently something of a ‘hot topic’ for many organisations. The most obvious benefits are in the area of marketing, but there are plenty […]
Tips for cleaning up your registration process
Much time and money is spent on cleaning up existing contact and customer data, but it’s a case of “filling a leaky bucket” if your online registration pages allow new contacts to provide you with […]
The DataSalon Blog 