Segmentation is an important marketing technique which involves targeting different groups of customers with different messages and offers. This is in contrast to simple ‘big blast’ campaigns, where the same message is sent out to […]
If your customer base includes organisations as well as individuals – for example, academic institutions, hospitals, companies, public or government bodies – there are some special challenges when it comes to integrating data to achieve […]
Hosted web-based services can provide many benefits, usually requiring no hardware or software installation, and enabling users to log in from anywhere whether they are using PCs or Macs. However, developing a browser-based application is […]
Deduplicating data effectively is a key part of building a single customer view, allowing a complete picture to be gained of everything known about your contacts. This can be more difficult than it sounds, often […]
Knowing the location of your customers is important both for organising events and conferences, and creating offers based on regional differences in pricing and currency. When targeting contacts by location, you are not just restricted […]
In difficult economic times it can be helpful to review current marketing activities to ensure that resources and budget are being focused in the right areas. Here we list our top 5 tips for marketing […]
Companies are increasingly turning to hosted, web-based services as an easy and affordable way to manage their systems. There’s now an impressive range of free and cheap services out there, and we’ve listed some of […]
Adopting a pre-existing solution to manage your organisation’s data can have many benefits over building your own system from scratch. Here we list five advantages of using an off-the-shelf product: 1. Faster to implement. A […]
We make extensive use of automation to manage the day-to-day running of DataSalon, using our ‘robot staff’ to handle most recurring or repetitive tasks. Below we share some of the trade secrets which allow us […]
Comparing two or more lists is a common task in data analysis, but is not always as simple as it sounds. This month we explore five techniques that can help provide insight when performing list […]
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