One of the issues we often encounter with the files we receive from clients is that of incomplete data. When values are missing altogether, or are contained in the wrong fields, we have developed a […]
The subject of data quality and the fast and furious world of motor racing may seem worlds apart, yet as I watched a particularly exciting motorcycle race recently, it occurred to me just how vital […]
There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]
We all know that making the most of third party software and services takes some effort. The more you put in, the more you get out. The last thing you want is for your expensive […]
We recently held our UK publisher user group where representatives from many of our publishing clients had the opportunity to get together in Oxford and discuss issues related to using MasterVision within their organisations. The […]
Like many online services, MasterVision lets users create searches which include ANDs and ORs. These terms are used in everyday English, and so it’s easy to assume that their meaning should be clear. But in practice, […]
In MasterVision it’s possible to run searches which return a very large number of results, with thousands or even millions of hits. This gives rise to an interesting challenge – how best to allow users to […]
We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]
It’s been more than a year since we speculated on what Open Access might mean for marketing in publishing. Since then there has been progress on a couple of initiatives we highlighted, and so it’s […]
For our clients, MasterVision provides a sleek representation of all their customer data and gives a clear, joined-up view across multiple data sources. But much like an elegant swan on a lake, there’s more effort […]
The DataSalon Blog 