We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]
It’s been more than a year since we speculated on what Open Access might mean for marketing in publishing. Since then there has been progress on a couple of initiatives we highlighted, and so it’s […]
For our clients, MasterVision provides a sleek representation of all their customer data and gives a clear, joined-up view across multiple data sources. But much like an elegant swan on a lake, there’s more effort […]
As we saw in last month’s article (“Why data quality matters”), the issue of data quality is becoming an essential point of basic good practice for all scholarly publishers. So, having noted the pitfalls of […]
“Only four types of organisations need to worry about data quality: Those that care about their customers; Those that care about profit and loss; Those that care about their employees; and Those that care about […]
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
With the Olympic torch now extinguished and the Paralympics just underway, we’ve been reflecting on what we could learn from this summer’s London games. Although the multi-million pound budget and worldwide scope were on a […]
In our time of email marketing it’s relatively cheap to send a mass message to all of your contacts, and it’s also easier to create a campaign like that, since there’s no effort required to […]
A key first step to a better understanding of your customer relationships and to tailoring your communications to contacts is to bring all of your customer data together into a single view. This is a […]
