There was an interesting article in Marketing Week this month which neatly exercised most of the usual arguments around social media marketing. The article cited a survey suggesting social media had “little or no value […]
Subscription data normally sits at the heart of a publisher’s view of the customer, because it’s crucial to know who has paid for what. But, the same rules don’t apply to Open Access (OA) journals, […]
I know the subject of ‘turnaways’ doesn’t sound very festive, but there is a tenuous link: Mary and Joseph became very early turnaway statistics themselves when they were told there was “no room at the […]
Lists appear everywhere on the web: most commonly as bulleted or numbered text and within dropdown form fields. This comes as no surprise, because lists are a great way of helping users make sense of […]
Many of the companies we deal with personally provide astoundingly bad customer service (phone, mobile and utility companies: we’re looking at you). Well, they say if a job’s worth doing badly, it’s worth doing really […]
An integrated, single customer view has many benefits but it can often pose a tricky question too if your various data sources harbour different opt-in/opt-out contact permissions for the same individuals: can I talk to […]
This month sees DataSalon’s 5th birthday and the anniversary of our first client (Oxford University Press) signing up for our customer insight solution MasterVision. Like any startup we’ve definitely had our ups and downs, but […]
This month sees the release of our free ‘Customer Insight Framework’ document, which we think is essential reading for all sales and marketing staff working in scholarly publishing. The framework, endorsed by 5 major publishers, […]
Website owners spend a lot of time and effort debating and designing navigation menus for their sites, but for users, the most frequently used navigation aid is likely to be their browser’s ‘Back’ button. Consistently […]
When selling or marketing subscription journals, you need at the very least to have a firm grasp of who is and isn’t already getting access to your content. Your approach will clearly be different for […]
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