How engaged are your customers?
A key first step to a better understanding of your customer relationships and to tailoring your communications to contacts is to bring all of your customer data together into a single view. This is a […]
Publishing’s future as a data-centric business
While scholarly publishing’s past was in the business of creating and distributing printed journals, its future is as a data business. Even if we rule out future-gazing and limit ourselves to current trends which are […]
What makes a cracking conference?
Conferences are an excellent opportunity to connect with others in the same industry, and in publishing at least there’s a busy annual schedule to choose from. This month we’ve been planning for forthcoming events, which […]
Data mining for new markets
As scholarly article output has continued to grow at an exponential rate from emerging territories such as China and India, so author submissions to your books and journals have probably grown too. This makes it […]
Measuring social media marketing
There was an interesting article in Marketing Week this month which neatly exercised most of the usual arguments around social media marketing. The article cited a survey suggesting social media had “little or no value […]
What does Open Access mean for marketing?
Subscription data normally sits at the heart of a publisher’s view of the customer, because it’s crucial to know who has paid for what. But, the same rules don’t apply to Open Access (OA) journals, […]
Seasonal thoughts about… turnaways
I know the subject of ‘turnaways’ doesn’t sound very festive, but there is a tenuous link: Mary and Joseph became very early turnaway statistics themselves when they were told there was “no room at the […]
The secret lives of lists
Lists appear everywhere on the web: most commonly as bulleted or numbered text and within dropdown form fields. This comes as no surprise, because lists are a great way of helping users make sense of […]
Top tips for bad customer service
Many of the companies we deal with personally provide astoundingly bad customer service (phone, mobile and utility companies: we’re looking at you). Well, they say if a job’s worth doing badly, it’s worth doing really […]
Can I talk to you or not?
An integrated, single customer view has many benefits but it can often pose a tricky question too if your various data sources harbour different opt-in/opt-out contact permissions for the same individuals: can I talk to […]
