10 ways to do database marketing badly
This article was first published as a guest post on the ALPSP blog. We’ve learnt a lot over the years about the wonderful world of database marketing, and how things can sometimes go a little […]
This article will change your life…
…if you want it to. Call them productivity tips, call it stress reduction, call it what you like, there’s no shortage of advice out there for making our working lives fitter/happier/more productive. So here’s another take […]
Thinking outside the box
We’re always busy at DataSalon working hard on client change requests and new product features to enhance our core product MasterVision and make it even easier to use. However, occasionally it can be valuable to […]
Finding the potential in packages
A very common subscription model adopted by journal publishers is the bundling of titles together into packages/collections, often by subject or the age of the content. This provides libraries with economies of scale and access to […]
How do your article submissions ‘stack up’?
MasterVision provides publishers with complete customer insight via a fast and user-friendly hosted service. It painlessly merges all of the valuable data from different source systems into an interactive single customer view. As one example, let’s look at some […]
The beliefs behind our business
With DataSalon’s 10th birthday fast approaching this summer, it seems like a good time to reflect on what makes us different, and why so many publishers have chosen to work with us over the years. […]
Clever segmentation the easy way
MasterVision gives you complete customer insight, allowing you to see inter-relations between data from different source systems. The multiple tabs in the search form allow you to search with ease across several different data sources […]
A helping hand for good causes at Christmas
Welcome to our last blog post of 2015. We all wish you a very happy holiday season and all the best for 2016. As in previous years we will not be sending Christmas cards out […]
Auto-clean your way to quality data
As a publisher you’re not alone in suffering data quality headaches – in fact any busy organization capturing large volumes of customer data is likely to experience similar issues. Without careful maintenance, inconsistencies and inaccuracies […]
Master data: easier said than done
The challenge of ‘mastering’ customer data has been troubling publishers for many years now. It comes in various different guises (‘CRM’, ‘single customer view’, ‘master data management’) but the essential aim is the same: to […]
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