We recently held our UK publisher user group where representatives from many of our publishing clients had the opportunity to get together in Oxford and discuss issues related to using MasterVision within their organisations. The […]
Like many online services, MasterVision lets users create searches which include ANDs and ORs. These terms are used in everyday English, and so it’s easy to assume that their meaning should be clear. But in practice, […]
In MasterVision it’s possible to run searches which return a very large number of results, with thousands or even millions of hits. This gives rise to an interesting challenge – how best to allow users to […]
We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]
It’s been more than a year since we speculated on what Open Access might mean for marketing in publishing. Since then there has been progress on a couple of initiatives we highlighted, and so it’s […]
For our clients, MasterVision provides a sleek representation of all their customer data and gives a clear, joined-up view across multiple data sources. But much like an elegant swan on a lake, there’s more effort […]
As we saw in last month’s article (“Why data quality matters”), the issue of data quality is becoming an essential point of basic good practice for all scholarly publishers. So, having noted the pitfalls of […]
“Only four types of organisations need to worry about data quality: Those that care about their customers; Those that care about profit and loss; Those that care about their employees; and Those that care about […]
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
The DataSalon Blog 