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Using your usage data wisely

  • by Nick Andrews
  • Posted on September 24, 2009October 23, 2014
  • Publisher Marketing

There’s plenty of valuable insight to be gleaned from the usage stats for your online content. How people are accessing (or sometimes failing to access) your online materials can provide a lot of important intelligence […]

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Five reasons why hierarchies are hard

  • by Jon Monday
  • Posted on August 27, 2009October 23, 2014
  • Publisher Marketing

Understanding hierarchical relationships within data, such as those between individuals and organisations, can be key to gaining a complete picture of your contacts, but enabling users to view and explore these relationships in a user-friendly […]

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Organising the organisations in your customer data

  • by Nick Andrews
  • Posted on June 25, 2009January 4, 2016
  • Publisher Marketing

If your customer base includes organisations as well as individuals – for example, academic institutions, hospitals, companies, public or government bodies – there are some special challenges when it comes to integrating data to achieve […]

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How green is your direct marketing?

  • by Nick Andrews
  • Posted on October 26, 2007October 23, 2014
  • Publisher Marketing

As the public focus on the environment grows, there is increasing pressure on companies to reduce their environmental impact. Direct marketing has come under fire from those who see direct mail and inserts as ‘a […]

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DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

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