The last six months have been a busy time for publishers, dealing with challenges such as increased submissions as well as getting used to working from home. As we start to return to some kind […]
Our customer insight solution MasterVision is used by many of the world’s biggest scholarly publishers, and has been in active development for over 10 years now. As we’ve added so many great features during that […]
This article was first published as a guest post on the ALPSP blog. We’ve learnt a lot over the years about the wonderful world of database marketing, and how things can sometimes go a little […]
MasterVision gives you complete customer insight, allowing you to see inter-relations between data from different source systems. The multiple tabs in the search form allow you to search with ease across several different data sources […]
The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]
The term ‘market’ is often used in relation to academic journals (“what’s our market share?” and so on), but it’s not always entirely clear what that means, or how big ‘the market’ actually is. It’s […]
We’ve recently been analysing client data sources through our data quality module, MasterVision DQ, and one of the findings we were interested to note was the limited information available for individuals’ subject interests. This is […]
It’s been more than a year since we speculated on what Open Access might mean for marketing in publishing. Since then there has been progress on a couple of initiatives we highlighted, and so it’s […]
In our time of email marketing it’s relatively cheap to send a mass message to all of your contacts, and it’s also easier to create a campaign like that, since there’s no effort required to […]
Conferences are an excellent opportunity to connect with others in the same industry, and in publishing at least there’s a busy annual schedule to choose from. This month we’ve been planning for forthcoming events, which […]
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