Getting ready for the GDPR
Next year, new data protection law will come into effect in the European Union. Here, we look at the provisions of this new law and what publishers can do to get ready for the change. […]
Customer insight: where do I start?!
We’re often asked questions such as: “What data should I load into MasterVision?”; “How do I get that out of my databases?”; and “What fields should I include for the most useful analysis?”. All of […]
Filters: the data quality Swiss Army knife
One of the issues we’ve come across in developing our new data quality tool is the sheer size of many of the data source tables. This makes a good method of filtering absolutely essential, both […]
Our favourite “Easter eggs”
At a time of year filled with eggs of the chocolate variety, we were reminded of a different type of “Easter egg” – a term also used to describe hidden features in software. Although it’s […]
5 great ways to chart your data
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
Organization IDs: a new hope
A key part of the service we offer (through MasterVision) is helping publishers identify different versions of the same customer across various databases, and then joining those together into a single, unique record. This could mean untangling the […]
New Year, New Data
A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]
Christmas support for three good causes
Welcome to our last blog post of 2016. We all wish you a very happy holiday season and all the best for 2017. As in previous years we will not be sending Christmas cards out […]
Shortcuts to productivity
If – like us – you spend most of your working day in front of a computer, it’s likely you’ll have learnt some neat tricks and tips to help make common tasks more efficient. Keyboard […]
Data quality for the bewildered
Over the past year, we’ve been doing a lot of research & development into the challenges publishers face in relation to data quality, and working with publishers to address their real-world data issues. The word […]
