Our favourite “Easter eggs”

At a time of year filled with eggs of the chocolate variety, we were reminded of a different type of “Easter egg” – a term also used to describe hidden features in software. Although it’s […]

A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]

A key part of the service we offer (through MasterVision) is helping publishers identify different versions of the same customer across various databases, and then joining those together into a single, unique record. This could mean untangling the […]

A big part of what publishers need to know about their customers is what content they are using or trying to access; and how much they are doing that. There are many reasons why you could […]

Welcome to our last blog post of 2016. We all wish you a very happy holiday season and all the best for 2017. As in previous years we will not be sending Christmas cards out […]

by Jon Monday
Posted on November 22, 2016November 22, 2016
Technology Topics

If – like us – you spend most of your working day in front of a computer, it’s likely you’ll have learnt some neat tricks and tips to help make common tasks more efficient. Keyboard […]

Over the past year, we’ve been doing a lot of research & development into the challenges publishers face in relation to data quality, and working with publishers to address their real-world data issues. The word […]

Dashboards are not only a great way to create customized visual reporting for key measures in your customer data – they can also be a thing of beauty. We’ve been busy developing new dashboard functionality […]

We are constantly enhancing our core product MasterVision to make it as user-friendly as we can. But when it comes to online authentication, making things as simple as possible for users isn’t always straightforward, since […]

This article was first published as a guest post on the ALPSP blog. We’ve learnt a lot over the years about the wonderful world of database marketing, and how things can sometimes go a little […]