The whole purpose of metrics and charts is to help answer two fundamental questions: “how are we doing?” and “what should we do next?”. For journal publishers, there are several different ‘vital signs’ to track […]
There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]
We all know that making the most of third party software and services takes some effort. The more you put in, the more you get out. The last thing you want is for your expensive […]
As we saw in last month’s article (“Why data quality matters”), the issue of data quality is becoming an essential point of basic good practice for all scholarly publishers. So, having noted the pitfalls of […]
“Only four types of organisations need to worry about data quality: Those that care about their customers; Those that care about profit and loss; Those that care about their employees; and Those that care about […]
The launch date is here; the mega-data-wotsit system is finally ready for your users; the project is done! Yet, in reality there’s always lots more work to do to ensure the ongoing success of a […]
In difficult economic times it can be helpful to review current marketing activities to ensure that resources and budget are being focused in the right areas. Here we list our top 5 tips for marketing […]
Adopting a pre-existing solution to manage your organisation’s data can have many benefits over building your own system from scratch. Here we list five advantages of using an off-the-shelf product: 1. Faster to implement. A […]
If you’ve ever felt that making the most of your business data was something for your IT team to worry about, or that it’s far too complex for most of us to get to grips […]
Better understanding your data using a tool such as DataSalon MasterVision can lead to clear financial benefits for your organisation. Below we list 5 ways that effective data analysis will help to improve your bottom […]
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