Getting ready for the GDPR
Next year, new data protection law will come into effect in the European Union. Here, we look at the provisions of this new law and what publishers can do to get ready for the change. […]
Author: Rachel Margolis
Filters: the data quality Swiss Army knife
One of the issues we’ve come across in developing our new data quality tool is the sheer size of many of the data source tables. This makes a good method of filtering absolutely essential, both […]
5 great ways to chart your data
A key area of focus for enhancing our core product, MasterVision, is our new analytics functionality. Here are just a few of the great things publishers can do with this tool. 1. View a detailed breakdown of […]
Organization IDs: a new hope
A key part of the service we offer (through MasterVision) is helping publishers identify different versions of the same customer across various databases, and then joining those together into a single, unique record. This could mean untangling the […]
Clever segmentation the easy way
MasterVision gives you complete customer insight, allowing you to see inter-relations between data from different source systems. The multiple tabs in the search form allow you to search with ease across several different data sources […]
