The art of deduplication
Deduplicating data effectively is a key part of building a single customer view, allowing a complete picture to be gained of everything known about your contacts. This can be more difficult than it sounds, often […]
Do you know where your customers live?
Knowing the location of your customers is important both for organising events and conferences, and creating offers based on regional differences in pricing and currency. When targeting contacts by location, you are not just restricted […]
Top tips for marketing in a recession
In difficult economic times it can be helpful to review current marketing activities to ensure that resources and budget are being focused in the right areas. Here we list our top 5 tips for marketing […]
Essential web-based business tools
Companies are increasingly turning to hosted, web-based services as an easy and affordable way to manage their systems. There’s now an impressive range of free and cheap services out there, and we’ve listed some of […]
Why ‘off-the-shelf’ products make sense
Adopting a pre-existing solution to manage your organisation’s data can have many benefits over building your own system from scratch. Here we list five advantages of using an off-the-shelf product: 1. Faster to implement. A […]
Automation tricks of the trade
We make extensive use of automation to manage the day-to-day running of DataSalon, using our ‘robot staff’ to handle most recurring or repetitive tasks. Below we share some of the trade secrets which allow us […]
Clever techniques for comparing lists
Comparing two or more lists is a common task in data analysis, but is not always as simple as it sounds. This month we explore five techniques that can help provide insight when performing list […]
Five common data myths
If you’ve ever felt that making the most of your business data was something for your IT team to worry about, or that it’s far too complex for most of us to get to grips […]
A note from your customers
Email marketing is a great way to speak to your contacts, but there is always the potential to annoy rather than inspire them. Here are a few of our own ideas of things your customers […]
Five reasons why data is difficult
For any organisation collecting customer data, there are several common challenges which mean that data is always a difficult thing to do well. Here’s why: 1. More than one system. Companies often need to use […]
The DataSalon Blog 