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The customer conundrum

  • by Andy Dobson
  • Posted on August 25, 2015
  • Customer Insight

There’s no doubt that having a reference data set about organizations, such as OrgRef, at your disposal is a key part of solving a complex customer puzzle. Not only can it help you to standardize […]

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Better data. Better insight. Better… analytics?

  • by Jon Monday
  • Posted on July 28, 2015
  • Customer Insight

We’re always aiming to enhance our core product MasterVision with both incremental changes and larger developments which might involve a more significant rework of existing functionality. In the latter category, a key area we are now focusing […]

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The pitfalls of permissions

  • by Andy Dobson
  • Posted on June 15, 2015June 16, 2015
  • Publisher Marketing

The more you offer your customers in the way of new products, free trials, sample publications etc., the more you want back in return – it’s only fair after all! In return for nice shiny […]

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Eurovision lessons for selling data quality

  • by DataSalon
  • Posted on May 26, 2015
  • Data Integration & Cleansing
(c) Maxoido

Many of our clients have recently raised the issue of how hard it can be to ‘sell’ data quality within their organizations. And, as we once again consider that special evening of sequins, glitter and deep […]

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The value of user testing

  • by Jon Monday
  • Posted on April 20, 2015
  • Technology Topics

Many of our recent developments have been aimed at making our core product MasterVision even easier to use. As part of this, we recently completed a round of user testing which highlighted some further areas […]

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Using MasterVision as a data hub

  • by Nick Andrews
  • Posted on March 24, 2015
  • Technology Topics

Earlier this year we launched a full API for MasterVision. This means that the complete single customer view which MasterVision provides can now also be accessed automatically via another program. This powerful new feature effectively […]

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Making multi-picks more user-friendly

  • by Jon Monday
  • Posted on February 2, 2015February 3, 2015
  • Technology Topics

As part of our ongoing quest to make MasterVision even easier to use, we’ve been taking a look at how multi-pick lists on our search forms could be made more user-friendly. Up until now, we’ve […]

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DataSalon, the Movie!

  • by Nick Andrews
  • Posted on January 22, 2015January 22, 2015
  • Customer Insight

Since launching the business back in 2006, it has been amazing to see MasterVision grow into an enterprise cloud platform, now used by over 20 of the world’s biggest scholarly publishers to clean & join over 1 billion […]

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Why OrgRef is free

  • by Nick Andrews
  • Posted on November 25, 2014November 26, 2014
  • Data Integration & Cleansing

Recently we launched OrgRef: an open dataset of academic and research organizations which is free for anyone to use. It certainly takes a significant amount of effort to create and maintain it, so it might […]

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Simplifying searches with templates

  • by Jon Monday
  • Posted on October 29, 2014
  • Technology Topics

We aim to make our core product MasterVision as easy to use as possible, whilst still enabling users to perform complex tasks to get the most out of their customer data. We currently offer two […]

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DataSalon are the experts in customer insight for publishers. Clean and connect all of your data into a single customer view for every individual and institution.

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