A note from your customers
Email marketing is a great way to speak to your contacts, but there is always the potential to annoy rather than inspire them. Here are a few of our own ideas of things your customers […]
Author: Nick Andrews
Five reasons why data is difficult
For any organisation collecting customer data, there are several common challenges which mean that data is always a difficult thing to do well. Here’s why: 1. More than one system. Companies often need to use […]
Five ways data analysis will make you money
Better understanding your data using a tool such as DataSalon MasterVision can lead to clear financial benefits for your organisation. Below we list 5 ways that effective data analysis will help to improve your bottom […]
Making the most of your campaigns
With increasing competition for attention in your contacts’ in-boxes, it’s important to do everything you can to enhance the effectiveness of your campaigns. The subject lines and content of your messages clearly play a crucial […]
Resolutions for a happy (and effective) new year
January is traditionally the time for fresh starts. While we don’t have any advice for getting fit, losing weight or stopping smoking, we do have some good ideas for resolutions to help ensure that your […]
The robots are taking over!
Read on if you’ve ever wondered about the logistical challenges behind a system like MasterVision – collecting, integrating and analysing millions of rows of data every week. Sadly we don’t employ an army of Oompa-Loompas, […]
How green is your direct marketing?
As the public focus on the environment grows, there is increasing pressure on companies to reduce their environmental impact. Direct marketing has come under fire from those who see direct mail and inserts as ‘a […]
Smarter ways to search your contacts
One of the key features of the MasterVision system is the advanced search facility which allows you to create targeted searches across all of your contacts quickly and easily. Detailed below are just some of […]
Guide to contact verification and suppression lists
Even with the most accurate checking of contact details during sign-up, over time these will become out-of-date as your contacts may move house, change their e-mail address, or even die. In the UK there are […]
Who benefits from customer data analysis?
Establishing a single customer view using a tool such as MasterVision is currently something of a ‘hot topic’ for many organisations. The most obvious benefits are in the area of marketing, but there are plenty […]
The DataSalon Blog 