Why data quality matters
“Only four types of organisations need to worry about data quality: Those that care about their customers; Those that care about profit and loss; Those that care about their employees; and Those that care about […]
Understanding the analytics iceberg
Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some […]
The 7 deadly sins of data quality
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
Why all projects are a bit like the Olympics
With the Olympic torch now extinguished and the Paralympics just underway, we’ve been reflecting on what we could learn from this summer’s London games. Although the multi-million pound budget and worldwide scope were on a […]
Why targeted marketing matters
In our time of email marketing it’s relatively cheap to send a mass message to all of your contacts, and it’s also easier to create a campaign like that, since there’s no effort required to […]
How engaged are your customers?
A key first step to a better understanding of your customer relationships and to tailoring your communications to contacts is to bring all of your customer data together into a single view. This is a […]
Publishing’s future as a data-centric business
While scholarly publishing’s past was in the business of creating and distributing printed journals, its future is as a data business. Even if we rule out future-gazing and limit ourselves to current trends which are […]
What makes a cracking conference?
Conferences are an excellent opportunity to connect with others in the same industry, and in publishing at least there’s a busy annual schedule to choose from. This month we’ve been planning for forthcoming events, which […]
Data mining for new markets
As scholarly article output has continued to grow at an exponential rate from emerging territories such as China and India, so author submissions to your books and journals have probably grown too. This makes it […]
Measuring social media marketing
There was an interesting article in Marketing Week this month which neatly exercised most of the usual arguments around social media marketing. The article cited a survey suggesting social media had “little or no value […]
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