How secure is your data?
The security of customer data is an increasing area of concern for many organisations. There have recently been several high-profile stories in the press of data being stolen through ‘hacking’ of systems, or of the […]
Who benefits from customer data analysis?
Establishing a single customer view using a tool such as MasterVision is currently something of a ‘hot topic’ for many organisations. The most obvious benefits are in the area of marketing, but there are plenty […]
Tips for cleaning up your registration process
Much time and money is spent on cleaning up existing contact and customer data, but it’s a case of “filling a leaky bucket” if your online registration pages allow new contacts to provide you with […]
The DataSalon Blog 