Many of the companies we deal with personally provide astoundingly bad customer service (phone, mobile and utility companies: we’re looking at you). Well, they say if a job’s worth doing badly, it’s worth doing really […]
An integrated, single customer view has many benefits but it can often pose a tricky question too if your various data sources harbour different opt-in/opt-out contact permissions for the same individuals: can I talk to […]
This month sees DataSalon’s 5th birthday and the anniversary of our first client (Oxford University Press) signing up for our customer insight solution MasterVision. Like any startup we’ve definitely had our ups and downs, but […]
This month sees the release of our free ‘Customer Insight Framework’ document, which we think is essential reading for all sales and marketing staff working in scholarly publishing. The framework, endorsed by 5 major publishers, […]
Website owners spend a lot of time and effort debating and designing navigation menus for their sites, but for users, the most frequently used navigation aid is likely to be their browser’s ‘Back’ button. Consistently […]
When selling or marketing subscription journals, you need at the very least to have a firm grasp of who is and isn’t already getting access to your content. Your approach will clearly be different for […]
Effective testing is key to the success of any IT project, but can be difficult to get right. When not done well, it is a source of frustration for project managers, business users, and developers […]
Every publisher selling content to institutions or companies will have encountered the complex topic of customer networks: the relationships between organisations and their parent and subsidiary parts. While difficult to understand and exploit, it’s important […]
The launch date is here; the mega-data-wotsit system is finally ready for your users; the project is done! Yet, in reality there’s always lots more work to do to ensure the ongoing success of a […]
The publication of thousands of confidential US embassy cables by the website Wikileaks has dominated news headlines for the past couple of weeks. You might think this must have been a case of hi-tech computer […]
The DataSalon Blog 