Big plans for 2014
With the start of a new year inevitably comes some thinking about strategy for the next twelve months. We’re no different here at DataSalon, and in December we all sat down and had a good […]
Data Integration & Cleansing
Your specialist subject?
We’ve recently been analysing client data sources through our data quality module, MasterVision DQ, and one of the findings we were interested to note was the limited information available for individuals’ subject interests. This is […]
The wacky world of organisational IDs
We’ve been reading the recent CASRAI-UK Organisational ID report on institutional identifiers in the UK with interest. The report was commissioned by JISC to provide a landscape review of organisational identifiers currently used, and makes […]
Pulling rabbits from a hat: conjuring up missing info
One of the issues we often encounter with the files we receive from clients is that of incomplete data. When values are missing altogether, or are contained in the wrong fields, we have developed a […]
Data quality – A matter of life and death?
The subject of data quality and the fast and furious world of motor racing may seem worlds apart, yet as I watched a particularly exciting motorcycle race recently, it occurred to me just how vital […]
Customer data & the perspective problem
There’s an interesting issue we’ve noticed several times in recent months. It arises for publishers when departments want to access a broader set of customer data. That’s a great aim, but the way it’s raised […]
Is your data getting “too old to trust”?
We recently announced a major new data quality module within our customer insight service MasterVision, and have since been having fun playing around with this new set of tools to see what we can discover. […]
A beginner’s guide to data governance
As we saw in last month’s article (“Why data quality matters”), the issue of data quality is becoming an essential point of basic good practice for all scholarly publishers. So, having noted the pitfalls of […]
The 7 deadly sins of data quality
One of the side effects of creating an integrated single customer view with a system like MasterVision is that it can bring to light issues of data quality which may previously have been hidden from […]
The art of deduplication
Deduplicating data effectively is a key part of building a single customer view, allowing a complete picture to be gained of everything known about your contacts. This can be more difficult than it sounds, often […]
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