Can I talk to you or not?
An integrated, single customer view has many benefits but it can often pose a tricky question too if your various data sources harbour different opt-in/opt-out contact permissions for the same individuals: can I talk to […]
Author: Nick Andrews
Top tips for IT startups in academic publishing
This month sees DataSalon’s 5th birthday and the anniversary of our first client (Oxford University Press) signing up for our customer insight solution MasterVision. Like any startup we’ve definitely had our ups and downs, but […]
Why we created the ‘Customer Insight Framework’
This month sees the release of our free ‘Customer Insight Framework’ document, which we think is essential reading for all sales and marketing staff working in scholarly publishing. The framework, endorsed by 5 major publishers, […]
In search of the elusive ‘end user’
When selling or marketing subscription journals, you need at the very least to have a firm grasp of who is and isn’t already getting access to your content. Your approach will clearly be different for […]
Why you can’t afford to ignore customer networks
Every publisher selling content to institutions or companies will have encountered the complex topic of customer networks: the relationships between organisations and their parent and subsidiary parts. While difficult to understand and exploit, it’s important […]
Top tips for successful account management
The launch date is here; the mega-data-wotsit system is finally ready for your users; the project is done! Yet, in reality there’s always lots more work to do to ensure the ongoing success of a […]
What we can all learn from ‘cablegate’
The publication of thousands of confidential US embassy cables by the website Wikileaks has dominated news headlines for the past couple of weeks. You might think this must have been a case of hi-tech computer […]
Why projects are like babies
Since a new baby arrived in the Andrews household this month (Holly, pictured), my sleep-deprived brain started to notice the many similarities between babies and IT projects. Perhaps there’s something useful to learn from the […]
Why ‘the wrong way’ is sometimes right
If you’ve ever been involved in building or using any kind of new business system, chances are you’ve probably heard “the database” being spoken of by wise technical colleagues in almost mythical terms. In project […]
Making the most of your institutional contacts
Many of your individual contacts will be affiliated to one or more institutions. Identifying these ‘related contacts’ in your data can be a challenge, but this information is a valuable component of a ‘single view’ […]
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