For any organisation collecting customer data, there are several common challenges which mean that data is always a difficult thing to do well. Here’s why: 1. More than one system. Companies often need to use […]

Email addresses can reveal more than you might imagine about your contacts. Here we explore some smart ways to gain extra insight from this simple piece of information: 1. Checking deliverability. Email addresses can be […]

Read on if you’ve ever wondered about the logistical challenges behind a system like MasterVision – collecting, integrating and analysing millions of rows of data every week. Sadly we don’t employ an army of Oompa-Loompas, […]

Even with the most accurate checking of contact details during sign-up, over time these will become out-of-date as your contacts may move house, change their e-mail address, or even die. In the UK there are […]