The term ‘data visualisation’ is often associated with unusual or complex (and often artistic) visual representations of data. It’s easy to be drawn to these images, and to overlook the value of more traditional and […]
For any business-critical system, resilience is important: the ability to maintain an acceptable level of service in the face of faults. When you hear about aircraft flying on after the failure of one engine, that’s […]
CRM (‘Customer Relationship Management’) is a broad term which can mean different things depending on who you ask and the context in which it is used. Systems described as ‘CRM solutions’ typically reflect this by addressing one or more of the areas listed below rather than all of them. When evaluating this type of software, it is therefore important to understand what you mean by ‘CRM’, and exactly what you want to get out of it.
There’s plenty of valuable insight to be gleaned from the usage stats for your online content. How people are accessing (or sometimes failing to access) your online materials can provide a lot of important intelligence […]
Segmentation is an important marketing technique which involves targeting different groups of customers with different messages and offers. This is in contrast to simple ‘big blast’ campaigns, where the same message is sent out to […]
If your customer base includes organisations as well as individuals – for example, academic institutions, hospitals, companies, public or government bodies – there are some special challenges when it comes to integrating data to achieve […]
Deduplicating data effectively is a key part of building a single customer view, allowing a complete picture to be gained of everything known about your contacts. This can be more difficult than it sounds, often […]
In difficult economic times it can be helpful to review current marketing activities to ensure that resources and budget are being focused in the right areas. Here we list our top 5 tips for marketing […]
Companies are increasingly turning to hosted, web-based services as an easy and affordable way to manage their systems. There’s now an impressive range of free and cheap services out there, and we’ve listed some of […]
We make extensive use of automation to manage the day-to-day running of DataSalon, using our ‘robot staff’ to handle most recurring or repetitive tasks. Below we share some of the trade secrets which allow us […]
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